Let us assume -- [email protected] -- for the moment that you have something to be painted. Perhaps a bunch of stores, or houses, or something. And let us assume also that your inbox is just bulging with bugger all, and feeling pretty lonely as a result. Sullivan Painting [ [email protected] ] is ready to work with DirectIQ and fill it up. On the other hand, if you are not at all sure that you like having your electronic mailbox filled with spam, well, you are free to hit delete. Or look for the "unsubscribe" link to confirm that they have a live address. That way, you can receive lots of other great offers.